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The World's Most Innovative Companies|2015

By: Fast Company
Ranking of companies which illustrates the power and potential of innovative ideas and creative execution. These businesses provide creativity at work in the global marketplace.
Category:Brand Performance
Region:Global
Ranking Type:positive
 
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Rating the ranking

By Dr. Markus Renner

Summary

Fast Company’s “World’s Most Innovative Companies” is a useful ranking to “discover” and learn about innovative stars of the future. But caution is necessary: The companies listed are nothing more than a subjective recommendation of Fast Company’s editorial staff – and they do not provide any reference on how exactly they got there. The methodology and the fact that comparisons and developments over time are not possible are significant disadvantages for interested readers.
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About Dr. Markus Renner

Dr. Markus Renner is Co-Owner and Managing Partner of Branding-Institute AG in Basel since 2008, consulting multinational corporations and organizations as strategic advisor and innovator in the fields of strategic communications, brand and reputation management.