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Beauty Digital IQ Score
Select year:
2012
2011
2010
Year
:
2010
By
:
L2 ThinkTank
Website
:
www.l2thinktank.com
Category
:
Social Media
PDF Report
:
download
Region
:
Global
Ranking Type
:
positive
This study attempts to quantify the digital competence of beauty brands. Which beauty brands have made investments in search, email marketing, contextual retargeting and are building strong social media communities to drive online sales.
Logo
Name
Digital IQ
()
Last
SyncForce Customer
1
Clinique
145
2
MAC Cosmetics
143
3
Lancôme
134
4
AVEDA
132
5
L'Oreal
129
6
Bare Escentuals
129
7
Perricone MD
126
8
Bobbi Brown
125
9
AVON
125
10
Benefit
125
11
Estée Lauder
120
12
Covergirl
119
13
NARS
113
14
L'Occitane
112
15
Burt's Bees
110
16
Chanel
109
17
Smashbox
107
18
Neutrogena
106
19
Maybelline
105
20
Philosophy
105
21
Mary Kay
103
22
Kiehl's
103
23
Clarins
100
24
Yves Saint Laurent
97
25
Revlon
95
26
Dove
95
27
Olay
94
28
Origins
89
29
Laura Mercier
84
30
La Mer
84
31
Aveeno
81
32
Rimmel
81
33
Elizabeth Arden
73
34
Christian Dior
67
35
Fresh
66
36
Trish McEvoy
62
37
Nivea
60
38
Almay
54
39
Shiseido
50
40
Pond's
42