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Kids' Most Loved Brands

Select year:

Year
: 2011
By
: Smarty Pants
Category
PDF Report
Region
: USA
Ranking Type
: positive


Smarty PantsĀ® reveals their annual study of brands that kids and parents love most and why. Brands ranked by their kidfinity score, a proprietary measure of kid and tween brand awareness, popularity and love. Conducted online over 4,700 kids and parents. Young Love examines more than 270 consumer brands across 20 categories.

 
Name
Kidfinity Score
()
Last
SyncForce Customer
1
898
1
2
896
5
4
876
3
5
872
7
SyncForce Client
7

iPod Touch

865
-
9
859
4
10
859
17
11
858
16
12
852
14
13
850
18
14

Disney Channel

850
-
15
850
8
19
840
-
SyncForce Client
20
840
19
21
833
12
22

Kraft Macaroni & Cheese

830
-
23
827
15
24
824
28
25
824
-
26
819
34
27

Mario

818
-
28

Drumstick

816
-
29
814
96
31
812
39
33
811
27
34
811
29
35
807
32
36
807
38
37
806
59
38
804
30
39
804
21
41

Fruit by the Foot

802
-
43
798
86
44

Kinect

797
-
45

CartoonNetwork.com

795
-
46

nick.com

794
-
47
792
48
48
791
41
49

Airheads

788
-
51
786
57
52
785
47
53

Disney.com

784
-
54
783
55
55
781
75
57

Go-Gurt

779
-
58

Disney XD

778
-
59
777
46
60

Phineas and Ferb

776
-
61

PSP

775
-
62
767
44
64
766
36
65
763
74
66
762
-
67

Ring Pop

761
-
68
761
51
70

SpongeBob SquarePants

761
-
71
758
-
72
758
73
73

iCarly

755
-
75
754
-
76
753
64
77
753
71
78

Trix

753
-
80
750
66
SyncForce Client
82
748
52
83
747
-
SyncForce Client
84

Easy Mac

746
-
86
742
-
87
741
69
88
741
-
92

Bubble Tape

737
-
93
737
-
94

Toaster Strudel

737
-
95
735
63
97

Quaker Chewy

731
-
98
731
94
99
729
72
100
727
-