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Kids' Most Loved Brands

Select year:

Year
: 2012
By
: Smarty Pants
Category
PDF Report
Region
: USA
Ranking Type
: positive


Smarty PantsĀ® reveals their annual study of brands that kids and parents love most and why. Brands ranked by their kidfinity score, a proprietary measure of kid and tween brand awareness, popularity and love. Conducted online over 4,700 kids and parents. Young Love examines more than 270 consumer brands across 20 categories.

 
Name
Kidfinity Score
()
Last
SyncForce Customer
2
893
4
3
881
2
4
880
5
SyncForce Client
5
880
1
7
873
10
8
871
-
10
863
9
11

Disney Channel

859
-
12
854
12
13

iPod Touch

854
-
14
853
13
16
851
11
17
847
21
18
846
43
19
846
19
SyncForce Client
20

Kraft Macaroni & Cheese

845
-
21
845
20
22
844
15
23
839
25
24
838
55
25
838
29
28

Drumstick

833
-
29
832
23
30
830
-
32
828
37
33

Fruit by the Foot

827
-
34
827
35
35
827
24
37
819
33
38
818
34
40
817
36
41

Nicktoons

815
-
42

Mario

812
-
43
810
31
44

Kinect

809
-
46

Ring Pop

807
-
47
806
39
48

Nick.com

803
-
49

CartoonNetwork.com

801
-
50
799
48
52

Phineas and Ferb

795
-
53
794
47
55
793
54
56
790
65
57
789
38
59
788
62
60

Disney.com

786
-
61
785
64
62
784
-
63
782
59
64
781
26
65

Go-Gurt

780
-
68
778
52
69

Bubble Tape

777
-
70
777
76
73

Easy Mac

774
-
74
771
-
76

Disney XD

765
-
77
765
-
78
763
51
79
762
75
80
762
95
81
759
83
SyncForce Client
82
757
-
83
755
80
SyncForce Client
84
755
72
86
754
82
88
754
87
90

Trix

752
-
91
751
77
94
750
99
95
750
88
96

SpongeBob SquarePants

749
-
97

Toaster Strudel

749
-
98
748
71
99
748
68
100
747
-