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Global Brand Simplicity Index

Select year:

Year
: 2013
By
: Siegel plus Gale
Website
Category
PDF Report
Region
: Global
Ranking Type
: positive


In business, simplicity creates an environment that promotes peace of mind with consumers, inspires confidence and generates brand loyalty. Siegel+Gale fielded an online survey with over 6,000 respondents in 7 countries to gather perceptions on simplicity and the impact industries and brands have on people’s lives in relation to simplicity.

 
Name
BSI
()
Last
SyncForce Customer
1
883
10
3
868
1
7
780
4
8
779
14
9
777
3
10
768
6
12
751
7
13
744
26
14
736
38
15
737
11
16
725
18
17
723
17
18
719
8
19
716
5
20
709
42
SyncForce Client
21
705
16
22
705
21
23
692
15
24
690
25
SyncForce Client
25
689
27
26
685
68
27
685
33
28
684
49
29
680
37
30
679
22
31
677
30
32
677
65
33
676
29
36
671
34
39
665
41
40
663
57
41
658
32
SyncForce Client
42
653
19
43
643
45
44
636
13
45
636
36
46
632
40
48
629
31
50
626
47
51
625
61
53
616
73
54
615
50
55
608
55
56
608
86
58
594
67
SyncForce Client
59
591
72
60
590
64
61
588
59
62
587
28
63
586
56
64
580
62
65
579
44
66
566
70
67
566
81
68
565
-
69
561
58
70
559
-
71
558
80
SyncForce Client
72
552
54
73
548
66
75
543
75
76
539
60
77
537
43
78
532
79
79
529
63
SyncForce Client
80
520
85
81
517
71
82
513
-
83
499
87
84
498
78
85
490
48
86
487
-
87
480
77
88
456
39
89
447
82
90
324
-
91
277
-
92
265
-