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Top 40 Strongest Retail Brands in Germany

Select year:

Year
: 2012
By
: Batten & Company
Category
PDF Report
Region
: DE
Ranking Type
: positive


Batten & Company Marketing & Sales Consultants have analyzed the strengths of German retail brands beyond the usual consideration of individual aspects such as price, product, shopping environment and customer satisfaction. The underlying multi-level model determines the brand strength from a customer's perspective.

 
Name
Brand Strength
(scale 0-10)
Last
SyncForce Customer
2
7,91
4
7,76
5
7,65
6
7,42
7
7,32
9
7,27
10
7,27
11
7,25
12
7,24
13
7,20
14
7,20
15
7,15
16
7,13
17
7,10
18
7,09
19
7,01
20
7,01
21
7,00
22
7,00
23
6,97
25
6,81
26
6,81
27
6,78
29
6,76
30
6,75
32
6,62
33
6,57
34
6,56
35
6,48
37
6,42
38
6,34
39

Karstadt Sports

6,31