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All Industries (218)

Agriculture, forestry, fishing (1)

Automotive (16)

Consortia & organizations (0)

Construction & construction materials (0)

Energy & chemical (0)

Farmaceuticals & life sciences (1)

Fashion & Personal Care (5)

Financial services & insurance companies (3)

Food & Beverage (9)

Government & public services (0)

Human resources (0)

Industrial products & services (0)

Logistics & Mail (0)

Non profit organisations (1)

Personal and household appliances (5)

Petfood & Care (0)

Professional services (1)

Real Estate (0)

Sports, Leisure & travel (6)

Technology - General (0)

Telecom and IT (5)

Tire & Rubber (2)

Tobacco Industry (0)

Toys industry (0)

Top 40 Strongest Retail Brands in Germany

Select year:

Year

: 2012

By

: Batten & Company

Website

: www.batten-company.com

Category

: Brand Popularity

PDF Report

: download

Region

: DE

Ranking Type

: positive

Batten & Company Marketing & Sales Consultants have analyzed the strengths of German retail brands beyond the usual consideration of individual aspects such as price, product, shopping environment and customer satisfaction. The underlying multi-level model determines the brand strength from a customer's perspective.

Logo

Name

Brand Strength
(scale 0-10)

Last

SyncForce Customer

1

8,74

2

7,91

3

DM-Drogeriemarkt

7,81

4

7,76

5

7,65

6

7,42

7

7,32

8

7,28

9

7,27

10

7,27

11

7,25

12

7,24

13

OBI

7,20

14

C&A

7,20

15

7,15

16

7,13

17

7,10

18

7,09

19

H&M

7,01

20

7,01

21

7,00

22

7,00

23

6,97

24

6,92

25

6,81

26

6,81

27

6,78

28

6,76

29

6,76

30

6,75

31

6,73

32

6,62

33

6,57

34

6,56

35

6,48

36

6,45

37

6,42

38

6,34

39

Karstadt Sports

6,31

40

6,28