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Brand Performance (48)
Brand Popularity (49)
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Top 40 Strongest Retail Brands in Germany
Select year:
2012
Year
:
2012
By
:
Batten & Company
Website
:
www.batten-company.com
Category
:
Brand Popularity
PDF Report
:
download
Region
:
DE
Ranking Type
:
positive
Batten & Company Marketing & Sales Consultants have analyzed the strengths of German retail brands beyond the usual consideration of individual aspects such as price, product, shopping environment and customer satisfaction. The underlying multi-level model determines the brand strength from a customer's perspective.
Logo
Name
Brand Strength
(scale 0-10)
Last
SyncForce Customer
1
Amazon.com
8,74
2
Aldi
7,91
3
DM-Drogeriemarkt
7,81
4
IKEA
7,76
5
Tchibo
7,65
6
REWE
7,42
7
Edeka
7,32
8
Karstadt
7,28
9
Lidl
7,27
10
Douglas
7,27
11
Rossmann
7,25
12
Kaufland
7,24
13
OBI
7,20
14
C&A
7,20
15
Fielmann
7,15
16
Deichmann
7,13
17
Weltbild
7,10
18
OTTO
7,09
19
H&M
7,01
20
Saturn
7,01
21
Real
7,00
22
Kaufhof
7,00
23
Hornbach
6,97
24
Conrad Hotels
6,92
25
Netto
6,81
26
Fressnapf
6,81
27
Esprit
6,78
28
Neckermann
6,76
29
Thalia
6,76
30
Bauhaus
6,75
31
Media Markt
6,73
32
S. Oliver
6,62
33
Zalando
6,57
34
Penny
6,56
35
Müller
6,48
36
Apollo Optik
6,45
37
NewYorker
6,42
38
Praktiker
6,34
39
Karstadt Sports
6,31
40
Intersport
6,28