Sportswear Brands Digital IQ Score (2014) on rankingthebrands.com

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Sportswear Brands Digital IQ Score|2014

By: L2 ThinkTank

This study establishes a metric that quantifies digital competence (“Digital IQ”) of sportswear brands.

Category:Brand Performance

Region:Global

Ranking Type:positive

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Name

Digital IQ
()

Last

SyncForce Customer

1

151

2

149

3

148

4

146

5

135

6

133

7

133

8

130

9

128

10

123

11

122

12

122

13

118

14

117

15

115

16

113

17

112

18

109

19

109

20

Columbia Sportswear

108

21

Eastern Mountain Sports

106

22

106

23

105

24

104

25

103

26

102

27

102

28

102

29

101

30

100

31

98

32

97

33

Sperry Top-Sider

97

34

96

35

95

36

95

37

93

38

93

39

92

40

90

41

Mountain Hardwear

89

42

Wolverine Worldwide

89

43

83

44

82

45

82

46

79

47

77

48

71

49

68

50

66

51

66

52

62

53

61

54

Vibram FiveFingers

59

55

57

56

56

57

56