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Best Global Brands

Select year:

Year
: 2013
By
: Interbrand
Website
Category
PDF Report
Region
: Global
Ranking Type
: positive


Interbrands' annual ranking of the World's Most Valuable Brands. The three key indicators that determine the brand value are: the financial perfomance of the branded products or services, the role of brand in the purchase decision process and the strength of the brand.

 
Name
Brand Value
($m)
Last
SyncForce Customer
1
98,316
2
2
93,291
4
3
79,213
1
4
78,808
3
5
59,546
5
7
41,992
7
8
39,610
9
9
37,257
8
10
35,346
10
11
31,904
11
SyncForce Client
12
31,839
12
13
29,053
14
14
28,147
13
15
25,843
15
SyncForce Client
16
25,105
16
17
24,893
17
18
24,088
18
19
23,620
20
20
18,490
21
21
18,168
23
22
17,892
22
SyncForce Client
24
17,085
26
25
16,676
25
26
13,818
28
27
13,763
27
28
13,162
36
29
13,035
34
SyncForce Client
30
12,987
29
31
12,614
31
32
12,183
33
33
11,456
32
34
11,120
39
35
10,989
30
SyncForce Client
36
10,821
37
37
10,651
35
38
10,151
38
39
9,874
42
40
9,813
41
SyncForce Client
41
9,741
43
42
9,181
45
43
9,004
53
44
8,536
48
45
8,503
51
46
8,408
40
48
7,973
50
49
7,968
52
50
7,833
-
51
7,767
55
SyncForce Client
52
7,732
69
53
7,648
46
54
7,616
63
55
7,535
60
56
7,527
57
SyncForce Client
57
7,444
19
58
7,125
61
59
7,096
58
60
6,897
68
61
6,845
49
62
6,779
59
63
6,710
62
64
6,471
72
65
6,203
73
67
6,086
56
68
5,821
65
69
5,811
66
72
5,570
84
73
5,535
75
74
5,465
74
75
5,440
70
76
5,413
77
77
5,189
82
78
4,980
67
79
4,899
78
83
4,708
87
SyncForce Client
84
4,660
76
85
4,645
-
86
4,642
81
87
4,610
71
88
4,584
91
89
4,578
-
90
4,428
80
91
4,399
88
92
4,331
92
93
4,276
89
94
4,269
86
95
4,262
90
97
4,206
94
98
4,013
99
100
3,920
100

Rating the ranking

By Marco Casanova

About Marco Casanova

Marco Casanova is Founder & Managing Partner of the Branding-Institute since 2002. He serves in various Executive Boards and is consulting as strategic advisor various global large-scale and mid-sized enterprises of multiple industries as well as international organizations, associations and countries and their governmental institutions in brand and reputation guided stakeholder management. He holds a vast global network into various opinion leader circles through his political, economic and scientific activities.