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Advertising (4)
Brand Performance (47)
Brand Popularity (49)
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Official Top Business Superbrands
Select year:
2013
2012
2011
2010
2009
2008
Year
:
2010
By
:
The Centre for Brand Analysis
Website
:
www.superbrands.uk.com
Category
:
Brand Popularity
PDF Report
:
download
Region
:
UK
Ranking Type
:
positive
The UK's strongest B2B brands were selected by the Business Superbrands Council and thousands of individual business professionals on the YouGov panel.
Logo
Name
Index
()
Last
SyncForce Customer
1
Microsoft
100.00
4
2
Rolls-Royce Group
99.69
2
3
BlackBerry
97.96
42
4
Virgin
97.47
25
5
Google
97.41
1
6
London Stock Exchange
96.96
7
7
GlaxoSmithKline
95.57
6
8
British Airways
95.02
36
9
Visa
94.81
14
10
PwC
94.43
17
11
BP
94.32
9
12
Shell
92.80
16
13
Bosch
91.59
27
14
MasterCard
90.48
24
15
Hertz
90.45
28
16
BT
90.15
21
17
Financial Times
90.05
31
18
Apple
89.14
11
19
Nokia
88.90
5
20
Chubb
87.82
12
21
Ernst & Young
87.79
34
22
Vodafone
86.61
26
23
Boeing
85.64
13
24
FedEx
85.43
19
25
The Economist
85.27
58
26
Deloitte
84.80
49
27
American Express
84.70
39
28
Hilton Hotels & Resorts
84.22
48
29
Avis
83.78
51
30
Siemens
83.76
62
31
BBC
83.19
15
32
Eddie Stobart
83.03
23
33
HP
80.70
30
34
LSE
80.59
75
35
Saatchi & Saatchi
79.96
33
36
Dulux
79.95
32
37
DHL
79.74
22
38
Caterpillar
79.49
73
39
Marriott International
79.48
72
40
Lloyd's
79.33
-
41
HSBC
79.29
60
42
JCB
79.03
56
43
Johnson and Johnson
78.81
38
44
Pfizer
78.73
86
45
KPMG
78.70
40
46
O2
78.60
59
47
Yale
78.51
57
48
UPS
78.47
37
49
BAE Systems
78.27
94
50
Adobe
78.02
46
51
Pilkington
78.01
77
52
Rio Tinto
77.56
96
53
Eurostar
77.42
52
54
Gallup
76.75
67
55
AA
76.55
63
56
The Times
76.31
55
57
Barclaycard
75.76
-
58
Airbus
75.22
79
59
Black & Decker
74.32
61
60
Cisco
73.90
-
61
Jewson
73.75
-
62
Orange
73.54
71
63
Sheraton Hotels & Resorts
73.53
-
64
Stanley
73.45
91
65
Sage
73.39
81
66
DuPont
73.14
82
67
Bloomberg
72.95
70
68
Bupa
72.82
10
69
Yellow Pages
72.76
47
70
Sony Ericsson
72.73
41
71
Dell
72.70
66
72
Intel
72.25
64
73
Barclays
72.10
-
74
NEC
71.95
43
75
The Law Society
71.64
-
76
Virgin Trains
71.48
-
77
Thomson Reuters
70.60
85
78
Bayer
70.04
95
79
Travis Perkins
70.03
-
80
Royal Mail
69.93
99
81
Cranfield School of Management
69.87
-
82
Cable & Wireless
69.69
-
83
3M
69.51
93
84
Wickes
69.25
-
85
Ipsos Mori
69.01
-
86
CBI
68.95
-
87
Xerox
68.84
88
88
Canon
68.77
-
89
Zurich
68.63
90
90
General Electric
68.48
-
91
Panasonic
68.39
-
92
RAC
67.74
-
93
eBay
67.71
69
94
Exxon Mobil
67.05
-
95
Balfour Beatty Construction
67.04
-
96
Sony
67.03
3
97
Roche
66.75
-
98
Staples
66.71
-
99
Lockheed Martin
66.70
-
100
BASF
66.53
-