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Brand Popularity (49)
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Official Top Business Superbrands
Select year:
2013
2012
2011
2010
2009
2008
Year
:
2011
By
:
The Centre for Brand Analysis
Website
:
www.superbrands.uk.com
Category
:
Brand Popularity
PDF Report
:
download
Region
:
UK
Ranking Type
:
positive
The UK's strongest B2B brands were selected by the Business Superbrands Council and thousands of individual business professionals on the YouGov panel.
Logo
Name
Index
()
Last
SyncForce Customer
1
Rolls-Royce Group
100.00
2
2
BlackBerry
94.94
3
3
Microsoft
94.09
1
4
Google
92.58
5
5
Apple
91.30
18
6
London Stock Exchange
90.63
6
7
PwC
88.84
10
8
GlaxoSmithKline
88.79
7
9
Visa
88.18
9
10
Bosch
87.81
13
11
Shell
87.29
12
12
FedEx
86.67
24
13
Nokia
86.23
19
14
Virgin
85.32
4
15
Vodafone
85.08
22
16
Ernst & Young
84.25
21
17
DHL
83.96
37
18
Boeing
83.71
23
19
Hertz
81.99
15
20
UPS
81.95
48
21
Airbus
81.73
58
22
MasterCard
81.23
14
23
LSE
80.80
34
24
Chubb
80.15
20
25
Dulux
80.03
36
26
BT
79.88
16
27
Eddie Stobart
79.66
32
28
KPMG
79.51
45
29
Siemens
78.54
30
30
American Express
78.15
27
31
Deloitte
77.32
26
32
NEC
76.87
74
33
Johnson and Johnson
76.84
43
34
BAE Systems
76.84
49
35
HSBC
76.63
41
36
Avis
76.56
29
37
Lloyd's
76.42
40
38
O2
76.36
46
39
Hilton Hotels & Resorts
75.54
28
40
Caterpillar
75.22
38
41
Dell
75.15
71
42
Adobe
74.62
50
43
Pilkington
74.43
51
44
HP
74.16
33
45
Saatchi & Saatchi
73.67
35
46
Barclaycard
73.57
57
47
Cisco
72.93
60
48
British Airways
72.66
8
49
Sage
72.61
65
50
Black & Decker
72.50
59
51
Intel
72.49
72
52
Bupa
71.68
68
53
Stanley
71.56
64
54
Pfizer
71.18
44
55
Yale
70.92
47
56
Marriott International
70.87
39
57
Canon
70.29
88
58
Cranfield School of Management
69.96
81
59
Ipsos Mori
67.76
85
60
Gallup
69.61
54
61
Travis Perkins
69.54
79
62
Eurostar
69.26
53
63
Bloomberg
69.24
67
64
Thomson Reuters
69.20
77
65
Orange
69.13
62
66
DuPont
68.31
66
67
Zurich
68.09
89
68
General Electric
67.80
90
69
Getty Images
67.63
-
70
eBay
67.45
93
71
Savills
66.84
-
72
3M
66.70
83
73
Balfour Beatty Construction
66.68
95
74
Panasonic
66.64
91
75
Jewson
66.60
61
76
Royal Mail
66.51
80
77
The Law Society
66.46
75
78
Bayer
66.41
78
79
Lockheed Martin
66.26
99
80
Deutsche Bank
66.13
-
81
Xerox
65.99
87
82
London Business School
65.92
-
83
Wickes
65.91
84
84
PayPal
65.52
-
85
TNT Express
65.46
-
86
Sony
65.21
96
87
Rio Tinto
65.05
52
88
Barclays
65.01
73
89
FTSE
64.95
-
90
Parcelforce Worldwide
64.53
-
91
RICS
64.21
-
92
Motorola
64.20
-
93
AXA
64.20
-
94
J.P. Morgan
63.94
-
95
Exxon Mobil
63.90
94
96
Aviva
63.84
-
97
Yellow Pages
63.48
69
98
Staples
63.47
98
99
BASF
63.24
100
100
RAC
63.19
92