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BrandZ Top 100 Most Valuable Global Brands| 2016

Millward Brown's brand valuation analyses provide strong evidence of the importance of branding for business leaders. Brand is about reputation. A brand generates trust for a company, for its products, and for its services. The brands mentioned in the BrandZ top 100 list are the world's most trusted brands.
Category:Brand Value
Region:Global
Ranking Type:positive
 
Name
value
($ M)
Last
SyncForce Customer
1
229,198
2
2
228,460
1
3
121,824
3
4
107,387
6
5
102,551
12
6
100,800
5
7
98,988
14
8
93,220
7
9
88,654
9
10
86,206
4
11
84,945
11
12
84,143
10
13
80,314
8
14
58,540
16
17
49,816
18
18
49,298
13
19
49,229
19
20
46,141
20
21
43,565
29
22
39,023
24
23
37,733
27
SyncForce Client
24
37,472
28
25
36,750
23
SyncForce Client
26
36,440
31
28
29,501
30
29
29,030
21
30
28,508
32
31
27,925
33
32
27,275
26
33
26,837
34
35
25,221
42
36
23,524
38
37
22.911
37
SyncForce Client
38
22,813
51
39
22,708
43
SyncForce Client
40
21,945
46
41
21,567
40
42
21,387
39
SyncForce Client
43
20,276
35
44
19,821
55
45
19,635
-
SyncForce Client
47
19,552
-
48
19,490
45
49
19,489
44
50
18,652
70
51
18,632
56
52
18,575
58
53
18,465
61
54
18,319
57
55
18,082
64
56
17,055
60
57
16,910
68
58
16,838
49
59
16,712
62
60
16,543
47
61
16,400
52
63
16,236
53
65
15,910
88
66
14,940
54
67
14,508
67
68
14,461
97
69
14,440
74
70
14,098
72
71
13,803
65
72
13,206
63
73
13,199
66
74
13,195
78
75
13,084
80
76
13,001
-
77
12,883
59
78
12,825
82
79
12,665
75
80
12,592
76
81
12,485
69
83
12,341
71
84
12,330
89
85
12,314
85
86
12,188
79
SyncForce Client
87
12,077
90
88
12,074
-
89
11,943
77
90
11,667
94
91
11,509
73
92
11,479
93
93
11,465
-
94
11,343
98
95
11,289
95
96
10,552
81
97
10,549
-
98
10,545
-
99
10,496
-
100
10,440
-