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BrandZ Top 100 Brand Ranking

Select year:

Year
: 2013
By
: Millward Brown
Category
Region
: Global
Ranking Type
: positive


Millward Brown's brand valuation analyses provide strong evidence of the importance of branding for business leaders. Brand is about reputation. A brand generates trust for a company, for its products, and for its services. The brands mentioned in the BrandZ top 100 list are the world's most trusted brands.

 
Name
value
($ M)
Last
SyncForce Customer
1
185,071
1
2
113,669
3
3
112,536
2
4
90,256
4
5
78,415
6
6
75,507
8
7
69,814
5
8
69,383
7
9
56,060
15
13
47,748
14
14
45,727
18
15
42,747
16
17
13,127
12
SyncForce Client
18
39,712
17
19
36,220
22
20
34,365
29
21
27,821
37
23
26,859
28
24
24,497
23
25
24,015
31
26
23,913
43
29
22,719
21
30
21,404
55
31
21,261
19
32
20,594
35
SyncForce Client
33
20,443
25
34
20,297
48
35
20,167
66
36
20,039
27
38
19,968
40
39
19,229
34
40
19,129
32
41
18,488
62
42
17,971
57
43
17,952
46
SyncForce Client
44
17,892
42
45
17,823
33
47
17,749
64
49
17,678
39
50
17,250
51
51
16,691
52
52
16,565
-
53
16,503
45
54
16,362
26
SyncForce Client
55
16,303
36
56
15,817
44
57
15,279
53
58
14,236
61
59
14,196
63
60
13,829
50
61
13,757
49
62
13,732
70
63
13,716
72
64
13,386
82
65
13,380
68
66
13,336
41
67
13,127
56
68
12,735
-
69
12,732
58
70
12,655
74
71
12,401
65
72
12,331
73
73
12,193
69
74
12,040
89
75
12,029
67
SyncForce Client
76
11,879
76
77
11,816
59
78
11,520
77
79
11,448
88
80
11,039
-
81
10,836
92
82
10,633
-
83
10,558
80
84
10,558
78
85
10,396
83
86
10,186
81
88
10,070
-
89
10,054
71
90
10,028
47
92
9,826
-
93
9,668
-
94
9,531
-
95
9,454
-
96
9,232
95
97
9,036
93
98
8,940
100
99
8,885
87
100
8,790
96