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BrandZ Top 100 Most Valuable Global Brands

Select year:

Year
: 2014
By
: Millward Brown
Category
PDF Report
Region
: Global
Ranking Type
: positive


Millward Brown's brand valuation analyses provide strong evidence of the importance of branding for business leaders. Brand is about reputation. A brand generates trust for a company, for its products, and for its services. The brands mentioned in the BrandZ top 100 list are the world's most trusted brands.

 
Name
value
($ M)
Last
SyncForce Customer
1
158,843
2
2
147,880
1
3
107,541
3
4
90,185
7
5
85,706
4
6
80,683
5
7
79,197
9
8
77,883
6
9
67,341
8
10
64,255
14
13
54,262
13
14
53,615
21
16
47,738
15
18
39,497
20
19
36,390
19
20
36,277
17
SyncForce Client
21
35,740
31
22
35,325
18
23
34,538
26
25
29,768
33
26
29,598
23
27
28,756
-
SyncForce Client
28
27,051
25
29
25,892
30
30
25,873
29
31
25,779
44
32
25,730
24
34
24,579
56
35
24,414
34
36
23,256
42
37
23,140
35
38
22,620
38
39
22,598
32
SyncForce Client
40
22,165
41
41
21,844
40
42
21,535
43
SyncForce Client
43
21,020
51
45
20,913
36
46
20,809
66
48
19,745
39
49
19,469
54
SyncForce Client
50
19,367
74
51
19,072
52
52
19,025
45
53
19,005
49
55
18,105
53
56
17,668
50
57
17,341
64
58
17,002
62
59
16,800
72
60
16,131
68
61
15,587
47
62
15,580
60
63
15,557
69
64
15,367
94
65
14,926
63
66
14,842
55
67
14,269
67
68
14,177
58
69
14,174
92
70
14,085
71
71
13,837
-
72
13,710
77
73
13,687
98
74
12,871
78
75
12,637
70
76
12,413
65
77
12,409
84
78
12,407
-
79
12,356
93
81
12,026
57
82
11,953
80
84
11,812
-
85
11,743
88
86
11,667
61
87
11,663
81
88
11,476
75
SyncForce Client
89
11,351
85
90
11,304
86
91
11,060
96
92
10,873
83
93
10,221
79
94
10,149
-
95
10,041
90
96
9,985
95
97
9,833
-
98
9,771
-
SyncForce Client
99
9,683
-
100
9,584
99

Rating the ranking

By Dr. Markus Renner

About Dr. Markus Renner

Dr. Markus Renner is Co-Owner and Managing Partner of Branding-Institute AG in Basel since 2008, consulting multinational corporations and organizations as strategic advisor and innovator in the fields of strategic communications, brand and reputation management.