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BrandZ Top 100 Most Valuable Global Brands

Select year:

Year
: 2008
By
: Millward Brown
Category
PDF Report
Region
: Global
Ranking Type
: positive


Millward Brown's brand valuation analyses provide strong evidence of the importance of branding for business leaders. Brand is about reputation. A brand generates trust for a company, for its products, and for its services. The brands mentioned in the BrandZ top 100 list are the world's most trusted brands.

 
Name
value
($ M)
Last
SyncForce Customer
1
86,057
1
3
70,887
3
4
58,208
4
5
57,225
5
6
55,335
9
7
55,206
16
8
49,499
11
9
43,975
12
10
37,324
6
11
36,962
22
SyncForce Client
12
35,134
10
13
34,547
7
14
33,092
13
15
30,318
8
16
29,278
15
SyncForce Client
17
28,015
14
19
25,739
20
21
24,739
18
22
24,101
24
23
23,705
21
24
23,610
17
25
23,208
32
26
22,904
30
27
22,027
25
28
21,718
40
29
21,669
27
30
21,523
28
32
19,418
38
34
18,995
39
35
18,479
31
36
18,044
29
SyncForce Client
37
16,649
36
38
16,459
46
39
15,404
48
SyncForce Client
40
15,378
26
41
15,288
37
42
15,104
41
43
15,080
53
SyncForce Client
44
15,057
49
45
15,048
23
46
14,738
52
47
14,665
71
48
14,549
47
49
14,137
62
50
14,093
67
51
13,734
-
52
12,782
59
53
12,499
63
54
12,398
54
SyncForce Client
55
12,030
70
56
12,011
35
57
11,944
76
59
11,707
58
60
11,600
68
61
11,511
92
62
11,465
42
63
11,327
56
64
11,220
51
65
11,200
43
66
11,182
73
67
11,022
65
68
10,971
45
69
10,862
57
70
10,839
66
71
10,576
78
72
10,401
64
73
10,335
80
74
9,802
50
75
9,762
74
76
9,631
85
77
9,457
-
78
9,425
72
79
9,341
89
80
9,285
84
81
9,273
69
82
9,123
-
83
8,940
77
SyncForce Client
84
8,682
90
85
8,656
79
86
8,507
81
87
8,437
-
88
8,117
-
89
8,077
-
90
7,907
99
92
7,575
60
93
7,382
87
94
7,209
88
95
7,148
96
97
7,141
-
98
7,102
94
99
6,970
-