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BrandZ Top 100 Most Valuable Global Brands

Select year:

Year
: 2012
By
: Millward Brown
Category
PDF Report
Region
: Global
Ranking Type
: positive


Millward Brown's brand valuation analyses provide strong evidence of the importance of branding for business leaders. Brand is about reputation. A brand generates trust for a company, for its products, and for its services. The brands mentioned in the BrandZ top 100 list are the world's most trusted brands.

 
Name
value
($ M)
Last
SyncForce Customer
1
182,951
1
2
115,985
3
3
107,857
2
4
95,188
4
5
76,651
5
6
74,286
6
7
73,612
8
8
68,870
7
12
43,033
12
SyncForce Client
14
39,754
16
15
38,284
20
16
37,129
17
17
34,436
15
18
34,077
14
19
33,233
35
21
25,920
26
22
25,715
23
23
24,623
30
25
24,326
29
26
22,898
18
SyncForce Client
27
22,529
22
28
21,779
27
29
20,759
60
31
19,313
28
32
19,161
71
33
19,055
32
34
18,315
41
35
18,299
34
SyncForce Client
36
18,007
31
37
17,992
52
39
17,781
51
40
17,225
39
41
17,113
21
42
17,072
72
43
17,056
38
44
16,255
57
45
16,118
49
46
16,111
50
SyncForce Client
47
15,981
48
48
15,882
45
49
15,633
58
50
15,351
36
51
14,948
55
52
14,843
54
53
14,587
33
55
14,164
67
56
13,940
-
57
13,773
46
58
13,485
62
59
13,317
44
61
12,982
37
62
12,968
89
63
12,665
53
64
12,662
82
65
12,647
56
66
12,616
86
67
12,598
63
SyncForce Client
68
12,105
78
69
11,838
-
70
11,723
73
71
11,531
-
72
11,488
84
73
10,676
70
74
10,649
99
75
10,560
61
76
10,506
65
77
10,424
64
78
10,174
83
80
9,984
93
81
9,853
88
82
9,760
-
83
9,627
87
84
9,572
-
86
9,444
85
87
9,310
94
88
9,273
-
89
9,206
-
90
9,191
91
92
8,644
68
93
8,599
-
94
8,562
74
95
8,546
77
96
8,519
-
97
8,449
76
98
7,836
59
99
7,813
-
100
7,601
-