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BrandFinance Global Banking 500 (100)| 2015

This annual ranking is the only direct comparison of brand value within the bank industry. Each brand has been accorded a Brand Rating: a benchmark study of the strength, risk and future potential of a brand relative to its competitor set as well as a brand value: a summary measure of the financial strength of the brand.
Category:Brand Value
Region:Global
Ranking Type:positive
 
Name
Brand Value
( USD $ M)
Last
SyncForce Customer
1
34,925
1
3
27,280
2
5
26,210
4
7
24,819
5
9
20,392
12
10
18,700
8
11
14,939
7
12
14,511
11
13
14,179
13
14
12,473
16
15
12,385
20
16
11,958
14
17
11,574
19
19
10,993
15
20
9,403
21
21
9,392
24
22
9,181
22
23
9,021
23
26
8,876
27
SyncForce Client
27
8,668
17
28
8,335
25
32
7,028
30
33
7,016
37
35
6,895
-
37
6,692
32
38
6,664
39
42
6,318
47
44
5,781
52
45
5,673
48
46
5,644
41
53
4,851
45
54
4,780
50
56
4,416
54
59
3,862
66
60
3,846
56
61
3,824
40
62
3,816
60
63
3,685
55
SyncForce Client
64
3,606
57
65
3,354
68
SyncForce Client
66
3,284
65
68
3,117
70
70
3,066
79
72
2,861
73
73
2,814
74
74
2,787
81
75
2,754
59
76
2,720
82
78
2,606
63
80
2,527
-
81
2,516
95
82
2,510
86
83
2,445
99
87
2,316
-
89
2,251
67
90
2,251
91
91
2,243
94
93
2,193
88
94
2,177
87
95
2,169
-
97
2,100
-
98
2,064
-
99
2,032
62
100
1,997
-