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All Categories (222)
Advertising (4)
Brand Performance (48)
Brand Popularity (49)
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100-top CoreBrand Brand Power Ranking
Select year:
2012
2011
2010
2009
2008
2007
Year
:
2011
By
:
CoreBrand
Website
:
www.corebrand.com
Category
:
Brand Performance
PDF Report
:
download
Region
:
Global
Ranking Type
:
positive
CoreBrand tracks over 1.200 of the world’s best corporate brands and maintain the largest continuous brand benchmark tracking system. The CoreBrand ranking is based on the 100-top-scoring brands.
Logo
Name
Last
SyncForce Customer
1
Coca-Cola
1
2
Hershey's
2
3
Harley-Davidson
5
4
Campbell's
3
5
Kellogg's
6
6
Johnson and Johnson
4
7
Bayer
9
8
Hallmark
-
9
UPS
8
10
Colgate-Palmolive Company
7
11
PepsiCo
12
12
American Express
10
13
FedEx
11
14
Disney
15
15
Walmart
16
16
BMW
13
17
Gillette
-
18
McDonald's
20
19
Honda
17
20
Land O'Lakes
-
21
MasterCard
18
22
Visa
14
23
Revlon
19
24
General Electric
21
25
General Mills
22
26
Quaker Oats
-
27
VW (Volkswagen)
24
28
Microsoft
35
29
Estée Lauder
26
30
Starbucks
23
31
Volvo Car
25
32
Sony
27
33
Apple
45
34
Lowe's
32
35
Fruit of the Loom
-
36
Barnes & Noble
29
37
Del Monte Foods
33
38
Toyota
31
39
AT&T
36
40
Duracell
-
41
AVON
44
42
Mattel
30
43
Target
34
44
NBC
-
45
Yahoo!
50
46
Eastman Kodak
56
47
Anheuser-Busch
-
48
Nestlé
43
49
L'Oreal
39
50
The Home Depot
41
51
American Greetings
52
52
CBS Corporation
28
53
Hilton Hotels & Resorts
-
54
Boeing
38
55
Exxon Mobil
47
56
Dell
57
57
Maytag
-
58
Bed Bath & Beyond
37
59
Sara Lee
53
60
GAP
51
61
Kraft Foods Group
55
62
Wendy's
46
63
Black & Decker
42
64
Nike
49
65
Ford
61
66
IBM
40
67
Procter & Gamble
48
68
Whirlpool
58
69
Reebok
-
70
Dow Jones
-
71
Bausch & Lomb.
-
72
Google
73
73
Yamaha
54
74
Fuji
70
75
AT&T Wireless
-
76
Liz Claiborne
67
77
New York Times
59
78
Nissan Motor Company
-
79
Sunoco
63
80
Texaco
-
81
Chevron
68
82
Polaroid
-
83
Samsung
-
84
Sharp
71
85
Tommy Hilfiger
-
86
Verizon Communications
64
87
Ralph Lauren
66
88
Weather Channel
-
89
Reynolds & Reynolds
-
90
Kohl's
79
91
Sherwin-Williams
76
92
Marriott International
65
93
eBay
88
94
Goodyear Tire
72
95
Dairy Queen
-
96
JCPenney
75
97
Walgreens
74
98
NYSE Euronext
-
99
Charles Schwab
83
100
ABC
-