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Automotive Brands Ranked by Digital IQ Score

Select year:

Year
: 2014
By
: L2 ThinkTank
Category
PDF Report
Region
: USA
Ranking Type
: positive


L2's thesis is that digital atitude will be the defining competence that separates winners from losers in the industry. Key to managing and developing competence is an actionable metric. This study attempts to quantify the U.S. digital competence of the world's top 42 automotive brands and rank them by Digital IQ.

 
Name
Overall IQ
()
Last
SyncForce Customer
3
133
5
4
131
4
5
130
1
8
125
13
9
123
6
10
123
7
11
122
12
12
120
2
13
119
19
14
119
22
15
118
14
SyncForce Client
16
118
21
17
116
15
18
116
9
19
116
17
20
114
24
SyncForce Client
21
114
20
22
112
23
23
110
26
24
107
25
25
104
28
26
102
16
27
102
18
28
102
27
29
101
33
30
101
29
31
99
30
35
83
36
37
69
35
39
64
39
41
50
41
42
38
42