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Best Global Brands| 2017

Interbrands' annual ranking of the World's Most Valuable Brands. The three key indicators that determine the brand value are: the financial perfomance of the branded products or services, the role of brand in the purchase decision process and the strength of the brand.
Category:Brand Value
Region:Global
Ranking Type:positive
 
Name
Brand Value
($m)
Last
SyncForce Customer
1
184,154
1
2
141,703
2
3
79,999
4
4
69,733
3
5
64,796
8
6
56,249
7
7
50,291
5
8
48,188
15
10
46,829
6
12
41,533
12
13
41,521
11
14
40,772
13
15
39,459
14
16
31,930
16
17
27,466
17
18
27,021
18
19
22,919
19
20
22,696
21
21
22,635
22
22
20,491
23
SyncForce Client
23
20,488
20
24
18,573
27
25
18,472
26
26
18,200
24
28
16,416
28
29
16,387
29
30
15,749
31
31
15,375
30
32
14,210
34
33
13,643
33
34
13,224
32
35
13,193
35
36
12,661
36
37
12,471
37
38
12,023
38
39
11,534
43
40
11,522
40
41
11,519
41
SyncForce Client
42
11,073
46
43
10,972
39
44
10,864
54
45
10,674
45
46
10,599
-
47
10,534
47
48
10,129
50
49
10,059
51
50
9,982
52
51
9,969
53
52
9,788
42
53
9,541
48
54
9,322
55
55
9,216
60
56
9,060
63
58
8,947
59
59
8,728
56
SyncForce Client
60
8,704
64
61
8,474
58
62
8,325
57
64
7,815
61
65
7,547
62
67
7,024
67
68
6,702
70
69
6,681
69
70
6,676
72
71
6,350
76
72
6,255
79
73
6,095
78
75
5,983
68
76
5,715
77
78
5,592
-
80
5,408
90
81
5,394
74
82
5,332
85
84
5,224
-
85
5,181
87
86
5,135
83
87
5,114
88
88
4,876
-
89
4,888
82
90
4,842
86
91
4,823
92
93
4,776
93
94
4,716
81
97
4,288
96
98
4,009
100
100
4,004
99