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BrandZ Top 100 Most Valuable Global Brands| 2017

Millward Brown's brand valuation analyses provide strong evidence of the importance of branding for business leaders. Brand is about reputation. A brand generates trust for a company, for its products, and for its services. The brands mentioned in the BrandZ top 100 list are the world's most trusted brands.
Category:Brand Value
Region:Global
Ranking Type:positive
 
Name
value
($ M)
Last
SyncForce Customer
1
245,581
1
2
234,671
2
3
143,222
3
4
139,286
7
5
129,800
5
6
115,112
4
7
110,999
6
8
108,292
11
9
102,088
10
10
97,723
9
11
89,279
8
12
87,519
12
13
78,142
13
14
59,127
-
15
58,424
14
16
58,275
17
18
52,040
19
20
49,928
20
21
45,194
22
22
44,230
21
23
41,808
-
24
40,327
26
26
34,185
24
27
31,602
25
29
29,242
30
30
28,660
28
31
27,934
32
32
27,243
38
33
27,037
31
34
25,135
35
35
24,559
33
37
24,007
48
38
23,899
36
39
23,559
29
40
23,513
39
41
23,416
44
42
22,312
37
43
22,002
40
44
21,919
51
45
21,713
41
46
21,359
49
47
21,145
45
SyncForce Client
48
20,536
43
49
20,388
50
50
20,197
47
51
19,441
63
52
19,156
65
53
18,944
55
55
18,727
58
56
18,551
60
57
18,346
66
58
17,740
54
59
17,580
56
60
17,437
-
61
17,260
57
62
17,180
53
63
17,137
69
64
16,983
93
65
16,785
-
66
16,725
67
67
16,278
61
68
16,257
68
69
16,026
52
70
15,844
73
71
15,202
70
73
14,289
84
74
14,129
89
75
14,044
77
77
13,947
81
78
13,910
59
79
13,594
85
80
13,548
80
82
13,375
76
83
13,065
75
84
12,730
86
SyncForce Client
85
12,639
72
86
12,365
91
87
12,286
95
88
12,273
78
89
12,273
87
90
12,234
-
91
12,163
74
92
12,057
-
93
12,026
-
94
12,013
71
95
11,964
94
96
11,795
-
97
11,691
98
98
11,649
100
99
11,567
90
100
11,341
92