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BrandFinance Global Banking 500 (100)| 2017

This annual ranking is the only direct comparison of brand value within the bank industry. Each brand has been accorded a Brand Rating: a benchmark study of the strength, risk and future potential of a brand relative to its competitor set as well as a brand value: a summary measure of the financial strength of the brand.
Category:Brand Value
Region:Global
Ranking Type:positive
 
Name
Brand Value
( USD $ M)
Last
SyncForce Customer
2
41,618
1
4
33,737
5
8
27,674
8
9
20,688
9
10
15,929
11
11
15,710
14
13
13,644
12
14
13,215
15
15
13,006
10
16
12,659
18
17
12,565
19
20
11,374
16
23
9,375
20
24
9,075
35
25
8,955
24
26
8,770
22
27
8,660
27
SyncForce Client
28
8,605
30
30
8,183
23
31
8,124
28
34
7,076
-
35
6,862
61
39
6,398
25
40
6,264
-
41
6,262
52
43
6,098
31
44
6,026
29
46
5,949
-
47
5,829
41
48
5,600
45
49
5,579
71
50
5,523
-
52
5,403
48
54
4,947
21
56
4,582
-
61
3,779
57
65
3,643
67
67
3,599
75
68
3,574
72
70
3,523
55
71
3,473
76
72
3,449
50
73
3,411
73
74
3,406
85
75
3,406
96
76
3,381
60
77
3,286
66
78
3,249
56
79
3,247
64
SyncForce Client
80
3,174
65
SyncForce Client
82
3,016
-
83
2,969
89
84
2,910
91
86
2,800
84
87
2,696
81
89
2,557
-
90
2,548
-
91
2,544
87
94
2,494
74
95
2,480
78
97
2,417
82
99
2,244
97