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Ranking The Brands top 100
BY CATEGORY
BY INDUSTRY
All Categories (337)
Advertising (5)
Brand Performance (76)
Brand Popularity (69)
Brand Sustainability (16)
Brand Value (75)
Customer Satisfaction (35)
Human Resources (19)
Social Media (42)
Advertisement
The Top 50 Money Losers
|
2009
By:
Fortune 500 magazine
Category:
Brand Performance
Region:
Global
Ranking Type:
negative
2009
Logo
Name
LOSS
($ millions)
Last
SyncForce Customer
1
Fannie Mae
58,707.0
2
RBS
43,166.9
3
General Motors
30,860.0
4
Citibank
27,684.0
5
UBS
19,301.4
6
ConocoPhillips
16,998.0
7
Ford
14,672.0
8
HBOS
13,750.8
9
Time Warner
13,402.0
10
PEMEX
10,055.6
11
Delta Air Lines
8,922.0
12
Hypo Real Estate Holding
7,993.2
13
Hitachi
7,837.2
14
Alcatel-Lucent
7,633.1
15
Credit Suisse
7,594.1
16
Bayerische Landesbank
7,441.4
17
LyondellBasell
7,321.0
18
Flex
6,086.1
19
Mizuho Financial Group
5,861.1
20
Deutsche Bank
5,613.2
21
United Continental Holdings
5,348.0
22
Dexia
4,868.2
23
Macy's
4,803.0
24
Coca-Cola
4,394.0
25
Toyota
4,349.3
26
Motorola
4,244.0
27
KfW Bankengruppe
3,889.0
28
CPC
3,823.8
29
Panasonic
3,772.2
30
Sumitomo Mitsui Financial Group
3,717.4
31
KBC
3,635.8
32
Allianz
3,577.2
33
Toshiba
3,419.8
34
TIAA
3,344.9
35
Landesbank Baden-Württemberg
2,972.7
36
NEC
2,952.8
37
Groupe Caisse d'Epargne
2,949.3
38
Rite Aid
2,915.4
39
Supervalu
2,855.0
40
U.S. Postal Service
2,806.0
41
Sprint
2,796.0
42
Kepco
2,688.7
43
Mitsubishi
2,557.7
44
Nippon Oil
2,504.6
45
Deutsche Post
2,470.7
46
Nissan
2,326.4
47
Eli Lilly
2,071.9
48
AMR
2,071.0
49
DZ Bank
1,771.1
50
CFE
1,750.5