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Brands that creatives most want to work with|2012

How do brands create the kind of culture that makes them consistent talent magnets? "Start the way you mean to finish" is not a bad philosophy. Get things right at the beginning of a client-agency relationship and you'll have a better chance of setting everyone up for success. Even if yours is an established client-agency relationship, make it a priority to renew you vows and make a fresh start.
Ranking Type:positive

Very desirable
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