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Best Global Green Brands| 2014

Interbrand decided to measure leading brands' green efforts (environmental sustainability performance) because of potential misalignment between brand performance and perception and to acknowledge that brands excelling in this area receive credit for their initiatives. The result; a top 50 Best Global Green Brands ranking.
Region:Global
Ranking Type:positive
 
Name
Last
SyncForce Customer
7
11
13
13
15
21
17
12
19
33
21
22
25
27
26
30
27
29
28
32
29
31
30
26
SyncForce Client
33
28
34
48
36
24
39
42
42
41
45
44
47
40
49
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Rating the ranking

By Tobias Bielenstein

Summary

The idea to set up a global ranking of green brands is a good one. Actually, it is a really good one because all other rankings in the sustainability field consider companies only and it would be really interesting to see if sustainability performance and perception of brands converge in terms of sustainability and match this with economical performance. Well – it would have been really interesting to have such a ranking…

About Tobias Bielenstein

Tobias Bielenstein is Co-Owner and Managing Partner of Branding-Institute AG since 2014, being a partner at Branding-Institute since 2009. He is consulting global large-scale and mid-sized corporations as well as international organizations and associations in the fields of strategic communications, brand & reputation management and integrated CSR.