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The Most Valuable U.S. Retail Brands| 2012

A strong brand ensures relationships that create future earnings by growing customer preference and loyalty. The ranking sends a clear message: The rules of success have changed. Brand has arrived at retail.
Category:Brand Value
Region:USA
Ranking Type:positive
 
Name
Brand Value
($m)
Last
SyncForce Customer
1
139,190
1
2
23,444
2
4
17,343
5
5
16,755
4
6
15,018
6
7
13,442
8
8
12,854
7
9
12,758
9
10
9,805
12
11
9,497
11
13
8,638
13
15
6,429
19
16
5,948
18
17
5,936
15
19
5,376
17
20
4,498
22
21
4,300
21
22
4,040
24
23
3,541
23
25
2,605
27
27
2,115
29
28
1,800
30
29
1,748
-
31
1,605
32
32
1,547
35
33
1,545
34
34
1,527
31
35
1,253
39
36
1,252
36
39
1,166
43
43
1,012
45
44
970
-
49
775
48