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The Reputations of the Most Visible Companies|2012

By: Harris Interactive
More than 17,000 members of the American general public were first asked to identify the 60 most visible companies and then surveyed to rate these companies based on their reputation on 20 different attributes that comprise the RQ instrument.
Category:Brand Popularity
Region:USA
Ranking Type:positive
 
Name
Reputaton Quotient
(RQ)
Last
SyncForce Customer
1
Apple
85.62
5
2
Google
82.82
1
4
Amazon
81.92
8
6
Disney
81.28
10
9
Microsoft
79.87
16
10
UPS
79.75
13
11
Sony
79.22
14
12
Honda
78.95
18
13
Samsung
78.11
-
14
The Home Depot
78.11
24
15
Procter & Gamble
78.09
11
16
Kohl's
77.95
21
17
PepsiCo
77.78
19
18
General Mills
77.39
9
19
Costco
76.72
20
20
Nike
75.95
32
21
USAA
75.55
-
22
Lowe's
75.39
-
23
IBM
75.11
26
25
Ford
74.83
29
27
Target
74.26
28
28
Boeing
74.04
-
29
Hyundai
73.92
-
30
Macy's
73.63
-
31
Toyota
73.53
43
32
HP
73.41
25
33
Starbucks
72.97
36
34
Best Buy
72.68
27
35
General Electric
72.60
30
36
Dell EMC
72.59
37
37
Walgreens
72.10
-
38
McDonald's
71.77
35
39
JCPenney
71.23
34
40
Verizon
71.16
39
41
Walmart
69.25
40
42
Netflix
68.12
-
43
Sprint
65.90
48
44
General Motors
65.31
54
45
AT&T
65.09
41
46
Chevron
64.72
-
47
Sears
64.26
-
48
Time Warner
63.38
44
49
T-Mobile
62.82
-
50
Chrysler
60.30
56
51
ExxonMobil
60.01
53
52
Wells Fargo
59.50
45
53
ComCast
59.10
50
54
News Corporation
57.14
-
55
Citigroup
55.95
57
57
BP
53.50
59
58
Bank of America
49.85
55
59
Goldman Sachs
47.57
58
60
AIG
46.18
60