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The Brand Footprint Global Ranking Top 50| 2014

A global ranking of the most chosen global FMCG brands reveals the brands that are being bought by the most consumers, the most often. Kantar Worldpanel uses a metric called Consumer Reach Points, which measures, how many households around the world are buying a brand (its penetration) and how often (the number of times shoppers acquire the brand).
Region:Global
Ranking Type:positive
 
Name
Cons. Reach Points
(m)
Last
SyncForce Customer
1
5,788
1
2
3,660
2
3
2,173
3
4
2,027
6
5
1,926
4
SyncForce Client
6
1,688
8
7
1,683
5
8
1,503
9
SyncForce Client
9
1,339
7
11
1,252
10
12
1,183
12
13
1,087
11
14
1,055
-
SyncForce Client
15
1,052
13
16
1,046
14
17
966
22
18
947
16
19
905
19
20
897
18
21
891
20
22
888
15
23
884
26
24
883
17
25
835
21
26
830
30
27
810
23
30
749
28
31
714
25
33
690
-
34
684
-
35
677
-
36
668
-
37
660
-
38
654
32
39
648
42
40
624
44
41
621
45
42
607
29
43
607
31
44
596
27
45
594
-
47
561
-
48
543
-
SyncForce Client
49
540
-
SyncForce Client
50
534
41