Rating the ranking
By Dr. Markus Renner
Summary
The ranking “World’s Most Admired Companies”, published by Fortune, reflects the perception of around 3.800 executives, directors and financial analysts from global blue chip companies, who rated their peers on a 10 item scale on nine specific attributes such as “Innovation” or “Social Responsibility.”
About Dr. Markus Renner
Dr. Markus Renner is Co-Owner and Managing Partner of Branding-Institute AG in Basel since 2008, consulting multinational corporations and organizations as strategic advisor and innovator in the fields of strategic communications, brand and reputation management.