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World's Most Admired Companies| 2013

By: Fortune
Fortune and survey partner Hey Group established the World's Most Admired Companies ranking. To arrive at the top 50, 4,170 executives, directors and securities analysts were asked to select 10 companies they admired the most. Anyone could vote for any company in any industry.
Region:Global
Ranking Type:positive

Rating the ranking

By Dr. Markus Renner

Summary

The ranking “World’s Most Admired Companies”, published by Fortune, reflects the perception of around 3.800 executives, directors and financial analysts from global blue chip companies, who rated their peers on a 10 item scale on nine specific attributes such as “Innovation” or “Social Responsibility.”

About Dr. Markus Renner

Dr. Markus Renner is Co-Owner and Managing Partner of Branding-Institute AG in Basel since 2008, consulting multinational corporations and organizations as strategic advisor and innovator in the fields of strategic communications, brand and reputation management.