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The Brand Footprint Global Ranking Top 50| 2017

A global ranking of the most chosen global FMCG brands reveals the brands that are being bought by the most consumers, the most often. Kantar Worldpanel uses a metric called Consumer Reach Points, which measures, how many households around the world are buying a brand (its penetration) and how often (the number of times shoppers acquire the brand).
Region:Global
Ranking Type:positive
 
Name
Cons. Reach Points
(m)
Last
SyncForce Customer
1
6046
1
2
4174
2
3
2555
3
4
2195
4
5
2177
6
SyncForce Client
6
2144
7
7
2094
5
SyncForce Client
8
1824
8
9
1806
15
SyncForce Client
10
1790
11
11
1728
9
12
1665
10
13
1543
12
14
1319
14
15
1284
13
16
1219
21
17
1115
17
18
1092
19
19
1071
16
20
1009
20
21
988
18
22
954
24
25
913
25
26
902
23
27
894
30
28
888
39
29
884
33
30
866
27
31
854
32
32
854
29
33
851
28
34
823
-
35
812
34
36
806
35
SyncForce Client
39
762
40
40
756
41
SyncForce Client
41
746
37
42
707
43
43
688
42
44
678
44
45
663
47
46
656
46
47
653
-
SyncForce Client
48
649
36
49
648
-
50
613
-