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The Brand Footprint Global Ranking Top 50| 2018

A global ranking of the most chosen global FMCG brands reveals the brands that are being bought by the most consumers, the most often. Kantar Worldpanel uses a metric called Consumer Reach Points, which measures, how many households around the world are buying a brand (its penetration) and how often (the number of times shoppers acquire the brand).
Region:Global
Ranking Type:positive
 
Name
Cons. Reach Points
(m)
Last
SyncForce Customer
1
5817
1
2
3886
2
3
2489
4
4
2375
3
5
2073
7
SyncForce Client
6
1971
5
SyncForce Client
7
1955
6
8
1817
-
SyncForce Client
9
1799
8
10
1748
11
11
1748
12
12
1526
13
13
1439
9
SyncForce Client
14
1322
14
15
1290
15
16
1105
17
17
1040
20
18
989
32
19
985
18
20
970
16
21
970
22
22
948
29
24
940
19
26
925
25
27
922
21
28
876
28
29
862
26
30
838
35
32
819
30
33
818
33
34
810
36
SyncForce Client
36
779
27
38
758
31
39
735
44
40
724
40
SyncForce Client
41
709
47
SyncForce Client
42
697
39
43
680
41
44
678
43
45
676
42
46
653
46
47
638
49
48
635
45
49
600
48
50
598
-