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The Brand Footprint Global Ranking Top 50| 2013

A global ranking of the most chosen global FMCG brands reveals the brands that are being bought by the most consumers, the most often. Kantar Worldpanel uses a metric called Consumer Reach Points, which measures, how many households around the world are buying a brand (its penetration) and how often (the number of times shoppers acquire the brand).
Region:Global
Ranking Type:positive
 
Name
Cons. Reach Points
(m)
Last
SyncForce Customer
1
5,295
2
3,330
3
2,270
4
1,797
SyncForce Client
5
1,751
6
1,580
7
1,456
8
1,290
9
1,146
SyncForce Client
10
1,117
11
1,068
12
1,062
13
1,052
14
994
15
948
16
924
17
916
18
896
20
858
22
804
23
797
26
739
27
654
28
625
29
596
30
591
31
591
32
563
35
515
36
505
38
488
40
461
41
449
42
445
44
441
45
424
46
413
47
375
48
374
SyncForce Client
49
344
50
289