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Luxury Brands Ranked by Digital IQ Score|2010

This study establishes a metric that quantifies digital competence (“Digital IQ”) for many of the luxury industry’s iconic brands.
Region:Global
Ranking Type:positive

 
Name
Overall IQ
()
Last
SyncForce Customer
1
171
44
4
166
11
5
157
-
6
153
48
9
139
21
11
134
50
14
133
32
15
132
-
16
132
-
18
126
-
19
120
-
24
116
8
25
114
-
26
113
49
28
107
-
29
106
-
30
106
36
31
105
-
32
105
-
33
105
-
34
104
-
35
102
67
36
101
-
37
100
61
38
97
38
40
92
68
45
89
23
47
88
-
48
87
14
49
85
53
51
81
-
52
79
-
55
75
72
56
74
-
57
74
-
61
69
-
62
67
-
63
63
92
64
61
45
66
56
94
70
35
-
71
32
-
72
21
100
73
-
74
-
75
-
76
-
77
-
78
-
79
-
80
-
81
-
82
-
83
-
84
-
85
-
86
-
87
-
88
-
89
-
90
-
91
-
92
-
93
-
94
-
95
-
96
-
97
-
98
-
99
-
100
-