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BrandFinance Global Banking 500 (100)
|
2009
By:
Brand Finance
This annual ranking is the only direct comparison of brand value within the bank industry. Each brand has been accorded a Brand Rating: a benchmark study of the strength, risk and future potential of a brand relative to its competitor set as well as a brand value: a summary measure of the financial strength of the brand.
Category:
Brand Value
Region:
Global
Ranking Type:
positive
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Name
Brand Value
( USD $ M)
Last
SyncForce Customer
1
HSBC
25,364
1
2
Bank of America
21,017
3
3
Wells Fargo
14,508
8
4
Santander
10,840
4
5
Industrial and Commercial Bank of China
10,031
16
6
American Express
9,944
5
7
Citigroup
9,810
2
8
BNP Paribas
9,360
7
9
China Construction Bank
9,024
18
10
Chase
8,747
6
11
J.P. Morgan
8,072
13
12
Bradesco
7,698
42
13
Credit Suisse
7,668
10
14
Barclays
7,583
11
15
UBS
7,568
12
16
Bank of China
7,053
23
17
Goldman Sachs
6,753
9
18
Deutsche Bank
6,703
15
19
BBVA
6,008
17
20
Société Générale
5,852
21
21
Intesa Sanpaolo
5,760
19
22
Banco Itaú
5,593
54
23
MUFG
5,445
98
24
Standard Chartered Bank
4,780
24
25
Morgan Stanley
4,775
22
26
Sberbank
4,531
56
27
DZ Bank
4,475
-
28
RBC
4,370
31
29
Sumitomo Mitsui Financial Group
3,428
53
30
TD Bank Group
3,257
43
31
UniCredit Group
3,103
34
32
Mizuho Financial Group
3,065
41
33
U.S. Bank
2,933
-
34
Capital One
2,913
38
35
Visa
2,875
-
36
Banco do Brasil
2,864
45
37
Crédit Mutuel
2,789
-
38
Crédit Agricole
2,743
28
39
National Australia Bank
2,673
27
40
LLoyds Bank
2,646
29
41
Rabobank
2,624
-
42
RBS
2,584
26
43
Nordea
2,528
48
44
Groupe Caisse d'Epargne
2,446
-
45
Commonwealth Bank of Australia
2,381
37
46
Scotiabank
2,321
51
47
Bank of Communications
2,297
63
48
Shinhan Bank
2,226
91
49
BNY Mellon
2,115
32
50
MasterCard
2,056
65
51
Groupe Banque Populaire
2,013
-
52
State Street
1,953
76
53
Westpac
1,936
57
54
Bank of Montreal
1,930
66
55
CIBC
1,891
46
56
ANZ
1,883
50
57
ERSTE
1,870
71
58
"la Caixa"
1,778
-
59
Natixis
1,753
73
60
PNC Financial Services Group
1,752
86
61
Commerzbank
1,738
49
62
SunTrust
1,721
82
63
Merrill Lynch
1,682
30
64
KBC
1,658
75
65
LaSalle Bank
1,584
-
66
BB&T
1,546
-
67
JPMorgan Chase & Co.
1,538
-
68
Unibanco
1,520
-
69
Dexia
1,448
84
70
State Bank of India
1,448
60
71
Danske Bank
1,412
-
72
First National Bank
1,369
72
73
DBS
1,362
-
74
China Merchants Bank
1,362
92
75
Resona Bank
1,338
-
76
VTB
1,329
-
77
Wachovia
1,319
14
78
Raiffeisen Bank
1,303
-
79
Caixa Geral de Depósitos
1,300
-
80
Halifax
1,299
40
81
Bank of China (Hong Kong)
1,290
-
82
Standard Bank
1,282
74
83
NatWest
1,263
20
84
National Bank of Greece
1,244
85
85
CIC
1,226
96
86
Isbank
1,208
-
87
Regions
1,191
-
88
Scottish Widows
1,189
-
89
Dresdner Bank
1,172
-
90
Le Crédit Lyonnais
1,161
-
91
The Blackstone Group
1,155
-
92
National City
1,140
95
93
SEB
1,125
-
94
Hang Seng Bank
1,104
-
95
ABSA
1,102
81
96
Ameriprise Financial
1,082
-
97
Bank of Scotland
1,075
59
98
St. George Bank
1,069
77
99
Western Union
1,053
-
100
Discover
1,043
90