BrandFinance Global Banking 500 (100) - 2009 (Brand Finance) | Ranking The Brands

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This annual ranking is the only direct comparison of brand value within the bank industry. Each brand has been accorded a Brand Rating: a benchmark study of the strength, risk and future potential of a brand relative to its competitor set as well as a brand value: a summary measure of the financial strength of the brand.

Category:Brand Value

Region:Global

Ranking Type:positive

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Name

Brand Value
( USD $ M)

Last

SyncForce Customer

1

25,364

1

2

Bank of America

21,017

3

3

14,508

8

4

10,840

4

5

Industrial and Commercial Bank of China

10,031

16

6

American Express

9,944

5

7

9,810

2

8

9,360

7

9

China Construction Bank

9,024

18

10

8,747

6

11

8,072

13

12

7,698

42

13

7,668

10

14

7,583

11

15

UBS

7,568

12

16

7,053

23

17

6,753

9

18

6,703

15

19

6,008

17

20

Société Générale

5,852

21

21

Intesa Sanpaolo

5,760

19

22

5,593

54

23

5,445

98

24

Standard Chartered Bank

4,780

24

25

4,775

22

26

4,531

56

27

4,475

-

28

RBC

4,370

31

29

Sumitomo Mitsui Financial Group

3,428

53

30

3,257

43

31

UniCredit Group

3,103

34

32

Mizuho Financial Group

3,065

41

33

2,933

-

34

2,913

38

35

2,875

-

36

Banco do Brasil

2,864

45

37

2,789

-

38

Crédit Agricole

2,743

28

39

National Australia Bank

2,673

27

40

2,646

29

41

2,624

-

42

RBS

2,584

26

SyncForce Client

43

2,528

48

44

Groupe Caisse d'Epargne

2,446

-

45

Commonwealth Bank of Australia

2,381

37

46

2,321

51

47

Bank of Communications

2,297

63

48

2,226

91

49

2,115

32

50

2,056

65

51

Groupe Banque Populaire

2,013

-

52

1,953

76

53

1,936

57

54

Bank of Montreal

1,930

66

55

1,891

46

56

ANZ

1,883

50

57

1,870

71

58

1,778

-

59

1,753

73

60

PNC Financial Services Group

1,752

86

61

1,738

49

62

1,721

82

63

1,682

30

64

KBC

1,658

75

65

1,584

-

66

1,546

-

67

JPMorgan Chase & Co.

1,538

-

68

1,520

-

69

1,448

84

70

State Bank of India

1,448

60

71

1,412

-

72

First National Bank

1,369

72

73

DBS

1,362

-

74

China Merchants Bank

1,362

92

75

1,338

-

76

VTB

1,329

-

77

1,319

14

78

Raiffeisen Bank

1,303

-

79

Caixa Geral de Depósitos

1,300

-

80

1,299

40

81

Bank of China (Hong Kong)

1,290

-

82

Standard Bank Group

1,282

74

83

1,263

20

84

National Bank of Greece

1,244

85

85

CIC

1,226

96

86

1,208

-

87

1,191

-

88

Scottish Widows

1,189

-

89

1,172

-

90

Le Crédit Lyonnais

1,161

-

91

The Blackstone Group

1,155

-

92

1,140

95

93

SEB

1,125

-

94

1,104

-

95

1,102

81

96

Ameriprise Financial

1,082

-

97

Bank of Scotland

1,075

59

98

St. George Bank

1,069

77

99

1,053

-

100

1,043

90