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Automotive Brands Ranked by Digital IQ Score| 2009

L2's thesis is that digital atitude will be the defining competence that separates winners from losers in the industry. Key to managing and developing competence is an actionable metric. This study attempts to quantify the U.S. digital competence of the world's top automotive brands and rank them by Digital IQ.
Category:Brand Value
Region:USA
Ranking Type:positive
 
Name
Overall IQ
()
Last
SyncForce Customer
1
157
2
142
5
133
6
133
7
132
9
128
10
128
11
128
12
127
14
119
16
117
18
109
20
108
21
108
23
100
26
93
28
92
29
91
30
91
31
81
36
71
41
55
42
55
43
43