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Automotive Brands Ranked by Digital IQ Score| 2013

L2's thesis is that digital atitude will be the defining competence that separates winners from losers in the industry. Key to managing and developing competence is an actionable metric. This study attempts to quantify the U.S. digital competence of the world's top automotive brands and rank them by Digital IQ.
Category:Brand Value
Region:USA
Ranking Type:positive
 
Name
Overall IQ
()
Last
SyncForce Customer
1
140
2
135
4
131
5
126
6
124
7
124
13
117
14
116
15
115
16
115
17
115
19
114
20
113
21
113
22
109
25
104
26
103
28
100
29
99
30
96
35
83