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The Brand Footprint Global Ranking Top 50| 2016

A global ranking of the most chosen global FMCG brands reveals the brands that are being bought by the most consumers, the most often. Kantar Worldpanel uses a metric called Consumer Reach Points, which measures, how many households around the world are buying a brand (its penetration) and how often (the number of times shoppers acquire the brand).
Region:Global
Ranking Type:positive
 
Name
Cons. Reach Points
(m)
Last
SyncForce Customer
1
6,284
1
2
4,251
2
3
2,585
4
4
2,412
3
5
2,198
7
SyncForce Client
6
2,164
6
SyncForce Client
7
2,047
5
8
1,898
-
9
1,859
8
10
1,674
9
11
1,584
15
12
1,529
13
13
1,432
14
14
1,417
-
15
1,386
12
SyncForce Client
16
1,259
10
17
1,232
17
18
1,198
11
19
1,074
19
20
1,050
20
21
1,047
18
23
948
22
24
946
25
25
929
21
27
901
24
28
877
28
29
859
23
30
844
30
32
825
26
33
801
40
34
792
35
35
791
34
SyncForce Client
36
790
41
37
767
29
38
757
33
39
751
36
40
750
37
41
742
44
SyncForce Client
42
701
32
43
686
49
44
673
31
45
646
-
46
640
47
47
638
46
48
630
42
49
629
48
50
615
45