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BrandFinance Global Banking 500 (100)|2008

This annual ranking is the only direct comparison of brand value within the bank industry. Each brand has been accorded a Brand Rating: a benchmark study of the strength, risk and future potential of a brand relative to its competitor set as well as a brand value: a summary measure of the financial strength of the brand.
Category:Brand Value
Region:Global
Ranking Type:positive

 
Name
Brand Value
( USD $ M)
Last
SyncForce Customer
1
35,456
2
27,817
4
20,718
6
14,798
11
11,582
12
11,339
14
8,686
17
8,411
20
7,259
25
6,137
26
6,117
SyncForce Client
31
5,235
32
4,757
33
4,734
35
4,400
36
MBNA
4,367
40
4,234
42
4,106
44
Lehman Bros
4,015
46
3,756
47
Washington Mutual
3,755
48
3,605
50
3,559
51
3,552
52
Bank of Tokyo-Mitsubishi UFJ
3,540
56
3,418
57
3,229
58
3,159
62
2,699
64
2,603
65
2,600
67
2,496
70
2,437
71
2,371
73
2,312
75
2,224
78
2,103
81
1,996
82
1,989
84
1,937
89
Capitalia
1,871
90
1,864
93
1,792
94
1,783
96
1,671
98
1,613