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BrandFinance Global Banking 500 (100)| 2018

This annual ranking is the only direct comparison of brand value within the bank industry. Each brand has been accorded a Brand Rating: a benchmark study of the strength, risk and future potential of a brand relative to its competitor set as well as a brand value: a summary measure of the financial strength of the brand.
Category:Brand Value
Region:Global
Ranking Type:positive
 
Name
Brand Value
( USD $ M)
Last
SyncForce Customer
3
44,098
2
5
38,842
4
8
30,783
8
9
18,305
9
10
17,651
11
12
16,200
10
14
14,507
14
16
13,827
16
17
13,713
13
18
13,508
15
19
12,517
17
21
11,625
24
22
11,616
30
23
11,290
20
25
10,207
28
26
9,785
27
27
9,179
25
28
8,801
23
29
8,498
26
31
8,248
31
34
8,011
35
36
7,674
-
37
7,100
41
38
6,663
43
40
6,498
52
41
6,493
78
42
6,454
46
43
6,379
39
46
6,355
48
47
6,127
54
48
5,928
50
49
5,917
40
50
5,833
47
53
5,751
44
55
5,633
49
59
4,334
68
62
4,225
61
64
4,023
65
65
3,739
80
SyncForce Client
68
3,633
74
69
3,615
71
70
3,601
91
71
3,534
75
72
3,482
70
73
3,428
72
74
3,409
67
75
3,387
77
76
3,333
73
78
3,299
84
79
3,286
76
82
3,164
89
83
3,160
90
84
3,153
86
85
3,106
-
87
2,849
83
88
2,844
94
89
2,798
95
91
2,779
97
92
2,620
82
93
2,597
-
96
2,451
87
98
2,385
-
100
2,379
99