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BrandFinance Global Banking 500 (100)|2010

This annual ranking is the only direct comparison of brand value within the bank industry. Each brand has been accorded a Brand Rating: a benchmark study of the strength, risk and future potential of a brand relative to its competitor set as well as a brand value: a summary measure of the financial strength of the brand.
Category:Brand Value
Region:Global
Ranking Type:positive

 
Name
Brand Value
( USD $ M)
Last
SyncForce Customer
1
28,472
1
3
25,576
4
4
21,916
3
5
14,362
7
6
14,060
8
7
13,887
17
8
13,400
10
9
13,299
12
10
13,134
14
14
11,732
11
15
11,729
26
17
10,727
19
18
9,862
18
19
9,615
16
20
8,430
13
22
8,261
15
25
6,911
22
27
6,393
23
29
5,627
41
31
5,179
30
32
5,170
28
33
5,037
35
34
4,953
27
37
4,509
43
38
3,280
53
40
3,777
33
41
3,521
61
46
3,229
57
47
3,189
58
48
3,186
50
52
2,873
56
53
2,864
64
54
2,838
42
SyncForce Client
55
2,835
71
57
2,758
34
58
2,694
63
59
2,615
59
60
2,598
52
61
2,595
40
62
2,579
46
64
2,477
49
65
7,051
-
66
2,434
-
68
2,255
55
70
2,164
-
71
2,056
66
72
2,048
-
73
2,039
93
75
1,964
-
79
1,859
68
80
1,854
-
82
1,818
76
83
1,767
-
84
1,738
80
85
1,724
62
87
Criteria CaixaCorp
1,692
-
88
1,690
100
89
1,679
69
90
1,662
86
92
1,580
-
93
Bank of China (Hong Kong)
1,550
-
94
1,542
99
95
1,523
-
96
1,520
73
98
1,501
85