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BrandFinance Global Banking 500 (100)| 2013

This annual ranking is the only direct comparison of brand value within the bank industry. Each brand has been accorded a Brand Rating: a benchmark study of the strength, risk and future potential of a brand relative to its competitor set as well as a brand value: a summary measure of the financial strength of the brand.
Category:Brand Value
Region:Global
Ranking Type:positive
 
Name
Brand Value
( USD $ M)
Last
SyncForce Customer
1
26,040
2
2
23,410
5
3
22,860
1
5
21,680
6
6
20,120
4
9
18,570
8
12
14,570
14
13
14,160
17
14
14,150
15
15
13,780
16
16
13,610
9
17
13,440
12
18
12,440
13
19
11,600
23
20
10,400
21
21
10,280
20
23
9,820
22
24
8,330
27
25
7,560
28
27
7,460
36
28
7,420
19
29
7,410
25
30
7,290
30
32
7,040
31
34
6,540
34
35
6,500
-
37
6,110
53
39
5,830
50
42
5,420
35
43
5,420
45
SyncForce Client
47
4,810
40
51
4,180
57
52
4,140
46
53
4,110
49
54
3,950
56
55
3,700
-
56
3,700
52
57
3,520
55
58
3,480
67
59
3,440
-
SyncForce Client
60
3,220
58
62
2,980
74
63
2,940
64
64
2,830
59
66
2,740
-
67
2,730
63
68
2,690
66
70
2,630
60
74
2,480
84
75
2,400
61
78
2,370
75
79
2,360
72
80
2,340
87
82
2,300
92
83
2,270
79
84
2,200
88
86
2,120
96
89
2,060
98
91
2,000
-
93
1,900
82
95
1,870
-
99
1,820
-