The SyncForce Ranking the Brands Top 100 is based on all rankings that are published around the world.

Gain a better understanding of how rankings work. The insights they provide, what influence they have on your individual companies and ultimately, find ways how to identify and manage those rankings that are relevant for the good (or bad) reputation of your respective firms.

Rankings can have a significant impact on how important stakeholders perceive product or company brands and how they evaluate organizations and persons. As the first global think tank in the area of Brand & Reputation Management, Branding-Institute’s experts assess and evaluate the most relevant rankings worldwide, see "Rating the Rankings", thus providing orientation on which rankings out of the clutter of 500+ rankings add value and which are useless. The rankings marked with a rating icon have been assessed by Branding-Institute.