Rankings can have a significant impact on how important stakeholders perceive product or company brands and how they evaluate organizations and persons. As the first global think tank in the area of Brand & Reputation Management, Branding-Institute’s experts assess and evaluate the most relevant rankings worldwide, see
"Rating the Rankings", thus providing orientation on which rankings out of the clutter of 500+ rankings add value and which are useless. The rankings marked with a rating icon have been assessed by Branding-Institute.