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The FutureBrand Index Top 100| 2015

Organizations can be seen as 'future brand' when there is a very strong balance between 'purpose' and 'perceptions'. Brands ranked in the FutureBrand Index top 100 are qualified as 'future brands' which will be more likely to be successful in the future.
Region:Global
Ranking Type:positive
 
Name
Last
SyncForce Customer
18
-
19
-
22
27
27
12
29
24
34
30
35
14
36
43
37
44
39
10
40
-
41
26
47
34
58
50
59
35
61
61
62
69
67
52
68
73
69
90
70
31
75
-
79
40
80
62
82
68
85
85
86
74
88
55

Rating the ranking

By Dr. Markus Renner

Summary

Summarizing, “FutureBrand Index” is a useful ranking with some methodological flaws. For example, it is questionable whether the 18 dimensions used to define the best “future brands” are appropriate. Overlaps in the connotations of the above mentioned dimensions “respect”, “trust” and “authenticity” raise some doubts.

About Dr. Markus Renner

Dr. Markus Renner is Co-Owner and Managing Partner of Branding-Institute AG in Basel since 2008, consulting multinational corporations and organizations as strategic advisor and innovator in the fields of strategic communications, brand and reputation management.