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Brand Finance US Top 100|2018

By: Brand Finance
Brand Finance ranking of the most valuable brands in the United States.
Category:Brand Value
Region:USA
Ranking Type:positive
 
Name
Brand Value
(USD $ M)
Last
SyncForce Customer
1
Amazon
150,811
3
2
Apple
146,311
2
3
Google
120,911
1
4
Facebook
89,684
8
5
AT&T
82,422
4
6
Microsoft
81,163
5
7
Verizon
62,826
6
8
Walmart
61,480
7
9
Wells Fargo
44,098
9
10
Chase
38,842
14
11
The Home Depot
33,748
19
12
Bank of America
33,289
18
13
Disney
32,590
13
14
IBM
32,478
11
15
Starbucks
32,421
23
16
General Electric
32,005
12
17
Citigroup
30,783
20
18
Marlboro
30,513
15
19
Coca-Cola
30,378
16
20
Oracle
29,634
22
21
Nike
28,030
17
22
Xfinity
26,121
21
23
YouTube
25,887
53
24
McDonald's
24,872
10
25
PwC
22,287
32
26
Intel
22,059
31
27
UPS
22,003
26
28
Deloitte
20,838
39
29
Visa
20,651
30
30
CVS Pharmacy
20,603
-
31
Pepsi
20,035
33
32
Boeing
19,936
40
33
Cisco
19,411
29
35
FedEx
18,170
36
36
Chevron
18,148
27
37
Johnson's baby
17,663
38
38
J.P. Morgan
17,651
44
39
Ford
17,294
25
41
Accenture
16,805
35
42
UBER
16,629
46
43
Dell Technologies
16,356
34
44
Walgreens
15,546
41
45
American Express
15,103
45
46
NBC
14,862
48
47
Lowe's
14,021
47
48
Target
13,679
37
49
Spectrum
13,396
43
50
ExxonMobil
13,349
28
51
Chevrolet
12,822
55
52
MasterCard
12,674
52
53
Costco
12,182
49
54
Universal Studios
12,113
-
55
Capital One
11,290
56
56
CBS Corporation
10,458
59
57
ABC
10,435
61
59
Netflix
10,323
77
60
Warner Bros
10,178
74
61
Anthem
10,084
57
62
Aetna
9,365
70
63
Goldman Sachs
9,179
66
64
Booking.com
9,168
-
66
PayPal
9,017
51
68
Humana
8,958
82
69
HP
8,783
79
70
Delta
8,712
-
71
3M
8,452
-
72
Optum
8,407
-
74
Lockheed Martin
8,344
78
75
Adobe
8,226
-
76
eBay
8,146
76
77
MetLife
8,141
88
78
Subway
8,083
-
80
Medtronic
7,895
71
82
Morgan Stanley
7,802
80
84
U.S. Bank
7,674
-
85
Allstate
7,674
93
86
Gillette
7,531
54
87
Western Digital
7,506
-
88
Sam's Club
7,494
68
89
Sprint
7,455
67
90
Bud Light
7,377
89
91
Valero
7,093
-
92
Budweiser
7,082
-
93
CenturyLink
7,075
92
95
United Airlines
7,027
81
96
CIGNA Corp
6,948
-
97
Qualcomm
6,826
86
98
Neutrogena
6,630
97
99
Geico
6,546
-
100
Dow
6,544
-