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BrandZ Top 100 Most Valuable US Brands| 2018

Millward Brown's brand valuation analyses provide strong evidence of the importance of branding for business leaders. Brand is about reputation. A brand generates trust for a company, for its products, and for its services. The brands mentioned in the BrandZ US top 100 list are the world's most trusted brands.
Category:Brand Value
Region:USA
Ranking Type:positive
 
Name
Brand Value
($M)
Last
SyncForce Customer
1
286,258
2
278,919
3
165,256
4
155,404
5
151,201
6
121,692
7
114,915
8
110,266
9
102,129
10
91,507
11
86,948
12
76,388
13
56,614
14
56,303
15
55,416
16
55,268
18
46,071
19
44,758
21
41,239
22
34,295
23
28,410
24
28,029
26
27,585
27
25,370
28
23,190
29
22,790
30
22,000
31
20,380
32
20,316
33
19,993
34
19,529
35
18,273
36
18,212
37
17,701
38
17,185
39
16,926
SyncForce Client
40
16,785
41
16,687
42
15,921
43
15,871
44
15,676
45
14,744
46
14,265
47
14,222
49
13,316
50
12,962
52
12,813
54
12,746
SyncForce Client
55
12,434
56
12,117
57
12,115
58
10,952
59
10,845
61
10,200
62
10,014
67
9,036
68
9,022
69
8,732
71
8,482
72
8,319
73
8,239
SyncForce Client
76
7,945
77
7,517
78
7,364
80
7,120
81
7,062
85
6,614
86
6,491
87
6,008
88
5,898
89
5,788
90
5,748
SyncForce Client
91
5,684
93
5,358
95
4,765
97
4,694
SyncForce Client
98
4,661
100
4,472