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Global Top 100 Brand Corporations| 2018

European Brand Institute provides a Ranking of the top 100 most valuable brand corporations worldwide. The institute, which includes public and private companies in its annual listing, uses an in-house methodology to calculate value and rankings based on factors including market value, brand revenue and overall sales.
Category:Brand Value
Region:Global
Ranking Type:positive
 
Name
Brand Value
(in € m)
Last
SyncForce Customer
1
153.315
1
2
119.209
2
3
88.243
3
4
81.549
6
5
71.166
10
6
70.776
12
7
61.208
4
9
58.886
5
11
48.300
13
13
46.753
9
14
45.011
-
15
43.811
15
16
43.021
31
17
42.623
18
18
41.877
17
19
39.275
23
20
38.206
20
SyncForce Client
21
36.582
22
23
35.413
16
24
33.471
21
25
33.362
24
26
32.987
25
27
31.081
37
28
29.758
26
31
28.356
27
33
27.787
-
34
27.082
44
35
26.759
30
37
25.375
-
38
25.354
32
40
24.364
-
41
24.321
39
44
23.757
77
45
23.327
34
46
23.063
33
47
22.706
67
48
22.511
47
49
22.447
43
50
22.283
45
51
22.081
42
52
21.733
-
53
21.530
56
54
20.920
52
55
19.596
59
56
19.278
54
57
19.249
35
58
19.405
-
60
18.759
60
61
18.739
61
63
18.276
51
65
17.924
-
66
17.729
66
67
17.513
58
68
17.402
55
70
17.163
62
71
17.045
75
72
16.499
68
73
16.313
70
74
16.110
69
75
16.105
76
76
15.497
-
77
15.489
-
78
15.391
74
79
15.107
83
81
14.899
72
82
14.691
84
83
14.679
81
84
14.384
88
85
14.069
-
86
14.056
-
87
14.036
73
88
14.027
89
89
13.786
97
90
13.728
95
91
13.641
80
92
13.608
-
93
13.505
86
94
13.225
-
95
13.208
87
96
12.868
-
97
12.839
85
98
12.772
-
99
12.638
90