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The 100 Most Loved Companies| 2013

APCO surveyed 70,000 consumers in 15 major international markets. The survey is based on the Emotional Linking Index model which measure 8 emotional feelings people have toward brands: understanding, approachability, relevance, admiration, curiosity, identification, empowerment and pride.
Region:Global
Ranking Type:positive
 
Name
Emotional Linking Index
(0-100)
Last
SyncForce Customer
1
74.7
2
74.3
3
74.2
4
74.1
5
73.3
SyncForce Client
6
72.9
7
72.8
9
72.7
10
72.5
11
72.1
12
72.1
13
72.0
14
71.6
15
71.0
16
70.8
17
70.6
18
70.6
19
70.5
20
70.5
21
70.4
22
70.4
25
70.1
27
69.9
30
69.7
32
69.2
34
69.1
35
69.1
36
69.0
37
68.9
38
68.8
40
68.5
42
68.4
44
68.3
46
68.2
48
68.2
49
68.1
52
68.0
53
68.0
56
67.8
57
67.8
63
67.4
64
67.3
65
67.3
67
67.2
70
67.0
71
67.0
75
66.8
76
66.8
79
66.8
81
66.7
84
66.6
86
66.5
87
66.5
90
66.4
91
66.4
93
66.3
96
66.3
98
66.3
99
66.3
100
66.2