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The 100 Most Loved Companies| 2013

APCO surveyed 70,000 consumers in 15 major international markets. The survey is based on the Emotional Linking Index model which measure 8 emotional feelings people have toward brands: understanding, approachability, relevance, admiration, curiosity, identification, empowerment and pride.
Region:Global
Ranking Type:positive
 
Name
Emotional Linking Index
(0-100)
Last
SyncForce Customer
1
74.7
2
74.3
3
74.2
4
74.1
5
73.3
6
72.9
7
72.8
9
72.7
10
72.5
11
72.1
12
72.1
13
72.0
14
71.6
15
71.0
16
70.8
17
70.6
SyncForce Client
18
70.6
19
70.5
SyncForce Client
20
70.5
21
70.4
22
70.4
25
70.1
27
69.9
30
69.7
32
69.2
34
69.1
35
69.1
36
69.0
37
68.9
38
68.8
40
68.5
42
68.4
44
68.3
46
68.2
48
68.2
49
68.1
52
68.0
53
68.0
56
67.8
57
67.8
63
67.4
64
67.3
SyncForce Client
65
67.3
67
67.2
70
67.0
71
67.0
75
66.8
76
66.8
79
66.8
81
66.7
84
66.6
86
66.5
87
66.5
90
66.4
SyncForce Client
91
66.4
93
66.3
96
66.3
98
66.3
99
66.3
100
66.2