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BrandFinance Global 500 (100)|2015

By: Brand Finance
An annual ranking of the most valuable brands in the world. Each brand has been accorded a brand rating: a benchmark study of the strength, risk and future potential of a brand relative to its competitor set as well as a Brand Value: a summary measure of the financial strength of the brand.
Category:Brand Value
Region:Global
Ranking Type:positive
 
Name
Brand Value
(USD $ M)
Last
SyncForce Customer
1
Apple
128,303
1
2
Samsung
81,716
2
3
Google
76,683
3
4
Microsoft
67,060
4
5
Verizon
59,843
5
6
AT&T
58,820
7
7
Amazon
56,124
8
10
Walmart
46,737
9
11
Coca-Cola
35,797
12
12
IBM
35,428
10
13
Toyota
35,017
11
14
Wells Fargo
34,925
15
15
BMW
33,079
17
16
T-Deutsche Telekom
31,108
14
17
VW (Volkswagen)
31,025
19
18
Shell
30,716
18
19
Disney
30,698
27
21
Mercedes-Benz
27,328
26
22
Vodafone
27,287
16
23
HSBC
27,280
20
25
Citigroup
26,210
24
26
Bank of America
25,713
21
27
Intel
25,011
29
28
Chase
24,819
28
29
The Home Depot
24,471
25
30
Facebook
24,180
-
31
Nike
24,118
35
32
Cisco
23,217
36
33
Oracle
22,888
37
35
Mitsubishi Group
22,679
22
36
Honda
22,424
31
37
McDonald's
22,040
23
38
American Express
21,567
33
39
Pepsi
21,379
47
40
Nestlé
21,225
40
SyncForce Client
41
Allianz
20,937
38
42
Siemens
20,508
39
43
Bank of China
20,392
61
44
Ford
20,315
41
45
CVS Caremark
20,267
54
46
Orange
19,867
44
47
UPS
19,537
48
48
AXA
19,529
50
49
Hyundai
19,357
52
50
Santander
18,700
43
51
IKEA
18,540
53
52
ExxonMobil
18,242
62
53
Chevron
18,163
49
54
Nissan
18,085
32
55
HP
18,068
46
56
Mitsui & Co.
17,596
45
57
PetroChina
17,521
64
58
ComCast
17,514
69
59
PwC
17,330
63
60
BT
16,175
70
61
Walgreens
16,157
68
62
Sinopec
16,135
92
63
SoftBank
16,039
57
64
Target
15,381
56
65
Tata Group
15,378
34
66
TotalEnergies
15,203
72
67
Boeing
15,199
-
68
BNP Paribas
14,939
42
69
BP
14,743
89
70
NTT Group
14,734
67
71
H&M
14,715
96
72
Deloitte
14,694
76
73
MUFG
14,511
60
75
Sam's Club
14,453
79
76
GDF Suez
14,331
65
77
Aldi
14,301
87
78
Barclays
14,179
73
79
eBay
14,070
83
80
China Telecom
14,064
75
81
China Unicom
13,791
66
82
FedEx
13,672
82
83
ING
13,415
78
84
Baidu
13,284
-
85
Marlboro
13,112
81
86
Gruppo Generali
13,002
86
87
Lowe's
12,790
91
88
Airbus
12,744
71
89
au by KDDI
12,677
-
90
NTT DoCoMo
12,641
-
91
Hitachi
12,612
55
92
L'Oréal
12,480
-
93
RBC
12,473
-
94
Bradesco
12,385
-
95
KPMG
12,332
97
96
Subway
12,246
-
97
3M
12,212
94
98
LG
12,112
90
99
NBC
12,004
-
100
J.P. Morgan
11,958
74

Rating the ranking

By Tobias Bielenstein

Summary

The 2015 results of the Global 500 show seven companies of the IT business among the Top 10. The top position is held by Apple followed by Samsung, Google and Microsoft. In the Brand Strength table Lego holds the top position followed by PWC, Red Bull and Unilever.
Read the full rating report...

About Tobias Bielenstein

Tobias Bielenstein is Co-Owner and Managing Partner of Branding-Institute AG since 2014, being a partner at Branding-Institute since 2009. He is consulting global large-scale and mid-sized corporations as well as international organizations and associations in the fields of strategic communications, brand & reputation management and integrated CSR.