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BrandFinance Global 500 (100)| 2015

An annual ranking of the most valuable brands in the world. Each brand has been accorded a brand rating: a benchmark study of the strength, risk and future potential of a brand relative to its competitor set as well as a Brand Value: a summary measure of the financial strength of the brand.
Category:Brand Value
Region:Global
Ranking Type:positive
 
Name
Brand Value
(USD $ M)
Last
SyncForce Customer
1
128,303
1
2
81,716
2
3
76,683
3
4
67,060
4
5
59,843
5
6
58,820
7
7
56,124
8
10
46,737
9
11
35,797
12
12
35,428
10
13
35,017
11
14
34,925
15
15
33,079
17
17
31,025
19
18
30,716
18
19
30,698
27
21
27,328
26
SyncForce Client
22
27,287
16
SyncForce Client
23
27,280
20
25
26,210
24
26
25,713
21
27
25,011
29
28
24,819
28
29
24,471
25
30
24,180
-
31
24,118
35
32
23,217
36
33
22,888
37
36
22,424
31
37
22,040
23
39
21,379
47
SyncForce Client
40
21,225
40
41
20,937
38
42
20,508
39
43
20,392
61
44
20,315
41
45
20,267
54
46
19,867
44
47
19,537
48
48
19,529
50
49
19,357
52
50
18,700
43
51
18,540
53
52
18,242
62
53
18,163
49
54
18,085
32
55
18,068
46
SyncForce Client
56
17,596
45
57
17,521
64
58
17,514
69
59
17,330
63
60
16,175
70
61
16,157
68
62
16,135
92
63
16,039
57
64
15,381
56
65
15,378
34
66
15,203
72
67
15,199
-
68
14,939
42
69
14,743
89
70
14,734
67
71
14,715
96
72
14,694
76
SyncForce Client
73
14,511
60
75
14,453
79
76
14,331
65
77
14,301
87
78
14,179
73
79
14,070
83
80
14,064
75
81
13,791
66
82
13,672
82
83
13,415
78
SyncForce Client
84
13,284
-
85
13,112
81
86
13,002
86
87
12,790
91
88
12,744
71
89
12,677
-
90
12,641
-
91
12,612
55
SyncForce Client
92
12,480
-
93
12,473
-
94
12,385
-
95
12,332
97
SyncForce Client
96
12,246
-
97
12,212
94
98
12,112
90
99
12,004
-
100
11,958
74

Rating the ranking

By Tobias Bielenstein

Summary

The 2015 results of the Global 500 show seven companies of the IT business among the Top 10. The top position is held by Apple followed by Samsung, Google and Microsoft. In the Brand Strength table Lego holds the top position followed by PWC, Red Bull and Unilever.

About Tobias Bielenstein

Tobias Bielenstein is Co-Owner and Managing Partner of Branding-Institute AG since 2014, being a partner at Branding-Institute since 2009. He is consulting global large-scale and mid-sized corporations as well as international organizations and associations in the fields of strategic communications, brand & reputation management and integrated CSR.