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Global RepTrak 100| 2014

Global RepTrak™ 100, a global survey with more than 100,000 participants, shows that reputation is impacted more by what you stand for than what you sell. The Global RepTrak™ 100, an annual study conducted by Reputation Institute, surveys how stakeholders perceive companies and how those perceptions affect purchasing behavior.
Region:Global
Ranking Type:positive

Rating the ranking

By Dr. Markus Renner

Summary

“World’s Most Reputable Companies” is only a partially useful ranking with considerable flaws. As the ranking has a long history comparisons and developments over time are possible.

About Dr. Markus Renner

Dr. Markus Renner is Co-Owner and Managing Partner of Branding-Institute AG in Basel since 2008, consulting multinational corporations and organizations as strategic advisor and innovator in the fields of strategic communications, brand and reputation management.