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The World's Most Powerful Brands| 2012

By: Forbes
Some brands are financially valuable, while others resonate with consumers. These 100 brands rate the best at both. Forbes indexed the consumer perception scores (survey by Landor Associates and PNB) and the brand values. Forbes averaged those two scores to determine the World’s Most Powerful Brands.
Region:Global
Ranking Type:negative
 
Name
Brand Value
($bil)
Last
SyncForce Customer
1
87.1
4
48.5
5
37.6
6
32.3
9
26.3
10
26.3
11
25.9
12
19.3
13
19.0
14
21.9
15
18.3
18
16.8
19
20.9
20
17.4
21
24.1
22
15.5
23
18.6
24
20.3
25
14.5
26
15.9
27
16.0
SyncForce Client
28
10.2
29
12.6
30
13.6
31
15.3
32
10.8
33
10.0
SyncForce Client
35
9.8
SyncForce Client
36
8.5
SyncForce Client
38
8.3
39
15.2
40
13.1
42
14.4
43
10.9
49
11.5
51
10.4
53
6.8
55
19.4
56
6.2
SyncForce Client
57
6.5
58
9.8
59
7.9
60
11.9
61



5.2
63
10.9
65
4.1
67
9.0
68
5.9
70
5.2
73
13.1
74
7.5
76
5.9
77
4.7
78
4.4
79
5.3
81
5.7
82
6.2
84
5.4
87
6.9
88
3.7
90
4.9
91
7.3
92
4.4
93
4.6
94
3.2
96
3.7
100
3.1